Web Intents Design Push in Brighton, UK

As Director of User Experience for AddThis I’m fortunate to have the opportunity to participate in design-related events and collaborate with other creative professionals. This week I’ll be attending the Web Intents Design Push in Brighton, UK with design and development leads from Mozilla, Google Chrome, and the W3C.

A Design Push brings designers and technologists together to collaborate on a variety of technologies. For this first Design Push, we’ll be working on Web Intents, which make it easier for site operators to offer visitors a more personalized way to interact with content.

Derived from a similar specification used by Android mobile phones, Web Intents determine what kind of actions (“share”, “save”, etc.) a user might want to perform on an object (a page, a picture), and which methods that particular user prefers. The group will focus on the various user experience and technical challenges specific to these kinds of interactions.

As we’ve built AddThis and OExchange, we’ve pursued similar goals in order to provide social tools that meet the needs that publishers have said they care most about:

  • Easy installation and customization of in-page tools
  • Performance, reliability, and security of any 3rd party tool
  • Increased traffic and audience via optimization and personalization
  • Support for rich embedded experiences offered by services like Facebook and Twitter such as Like and Follow
  • Comprehensive tracking and reporting
  • Opportunities for promotion and monetization

I’m looking forward to exploring ways that Web Intents can help publishers achieve these kinds of goals. Also, I’d like to extend our thanks to event organizers Glenn Jones, Andy Dennis, and Danny Hope for the invitation. If you’d like to follow the day’s activities on Twitter, we’ll be using the hashtag #pushwebintents.

 

 

AddThis for Magento Plugin

Whether you are a small business or a larger enterprise, if you are using Magento’s eCommerce platform, we’ve now made it even easier for you to install AddThis!


To get AddThis for Magento, just go to the Get AddThis page, download the extension, and follow the instructions to install. Don’t forget to register to receive free analytics.


If you have any questions, please visit our support center.

We’ve added a slew of new places to share, including the Save to Foursquare button.

To get the Foursquare button, just add some code to your current AddThis implementation. The documents to do this can be found here. If you have any questions, please feel free to visit our help center.

Other new services that have been added to our menu and immediately available for your users are Azadegi, Bland takkinn, Blogkeen, BO.LT, CleanPrint, ClipDO, Jolly, Mendeley, PoliticNote, QRSrc, Research Gate, WebMoney.ru and to.ly.

 

Which pages are trending, right now? Which searches are bringing traffic to your site, and what words are visitors copying in order to search or email friends? What interests your visitors, and what are they saying about your website or blog? Find out the answers to these questions using your newly expanded AddThis Analytics Live View.

What’s Live View?

The AddThis Analytics Live View provides a look at what’s happening right now, across your site or for a specific page, including:

  • A map showing where people are interacting with your pages
  • A list of your top content, right now, based on shares and traffic back to your site
  • Your viewers’ interests, and what they’re saying about your content on Twitter

The Live View also introduces new types of information to help you understand how your audience is interacting with your site:

  • Searches: How many searches are bringing traffic to your site? What are your visitors looking for? Live View displays a list of top search keywords and phrases.
  • Text copy tracking: While searches indicate what brought users to your site, text that visitors copy can help you understand what they found interesting, and whether these keywords align with your search meta-data to help maximize SEO. Learn more

Zoom Into a Page

Interested in a particular page that’s trending? Zoom in for a closer look by clicking on it’s title, and discover how your visitors are interacting with that page, what searches brought them there, and what your audience is saying about that page on Twitter.

What do you think?

We’d love to hear what you think about the new AddThis Analytics Live View. Drop us a line in our forum with your feedback, and if you have any questions or need technical support, please visit our new Support Center.

AddThis now supports the Google+ badge for your branded Google+ pages. By displaying this button on your website, you will make it easier for your supporters to follow you on Google+.

The Google+ badge comes in small, medium and large sizes so you can easily customize it for your site’s design.

A couple tips for implementing the button:

1. You must include the URL of your Google+ page so the minimum value code would look like:

Example:

<a g:plusone:href="https://plus.google.com/102383601500147943541/"></a>

2. Similar to our Google +1 button, Google+ Follow badges come in multiple sizes; there is the option for a “Large version” that includes on page following. This button comes in a regular size and smaller size declared by either “badge” or “smallbadge”, respectively. There is also the buttons that solely link out to the brand page and those are “small”, “medium” and “large”.

Example:

<a g:plusone:href="https://plus.google.com/102383601500147943541/"
g:plusone:size="smallbadge"></a>

If you combine Google+ Follow with Facebook Subscribe and Twitter Follow buttons, you’ll have all your brand pages covered.

As always, please let us know if you have any questions or feedback!

You may notice that the sharing menus on our blog and other pages on AddThis.com look a little different today. We’ve rolled out some new tools that are simple and streamlined.

These updated tools are designed to boost sharing by showing more of the viewer’s personalized services as a simple, friendly list. We’ve also redesigned and expanded the AddThis email form to be even easier to use.

If you want to try out these buttons for your own site they are available here.

Please let us know if you have any questions or feedback – we’d love to hear from you.

 


This morning we are very excited to announce that AddThis now supports sharing to Pinterest! You can now start pinning interesting and fun images to your board.

Pinterest is a rapidly-growing image sharing social network which according to Businessweek has seen traffic grow 7x in the past 5 months. The site allows users to create “boards” for inspiration and has been furiously adopted by DIY crafters and bloggers.

To get your site set up with a Pinterest button follow the steps here. Please let us know if you have any questions!

StumbleUpon is one of the most popular sharing services on AddThis and can be an important driver of new traffic to your site. Now you can use AddThis analytics to track the number of clicks to your content from StumbleUpon, also known as “Stumbles”.

Just like our Facebook, bit.ly and Twitter integrations, you do not need to make any changes to start receiving StumbleUpon data. StumbleUpon stats are shown on the Content Detail page of the associated story, which you can find by clicking on any piece on content in your Analytics dashboard or from the Content tab.

If you have any feedback or requests for other 3rd party tracking services you would like to see in the AddThis Analytics, please post in the comments below or email us.

We know many of you out there use Google Analytics to help measure your site traffic and how users explore and engage with your content.  We also know how you rely on AddThis to enable sharing and to provide social analytics for your website.

Over the summer we have been working with Google to integrate AddThis analytics into Google Analytics via their social plugin analytics.  Today the Google Analytics team announced that publishers using AddThis “will now have first class integrations with Social Plugin Analytics.”

For publishers who use Google as their primary source for site analytics, injecting AddThis social insight data into Google Analytics enables you to analyze user interactions from our sharing tools as well as Facebook Like and Twitter Tweet right inside Google’s dashboard.  Of course all of your real-time and rich audience data will still be available in your AddThis dashboard, too.

It is very easy to get AddThis for your site, and even easier to integrate Google Analytics.  Get started today.

Along with our 5th birthday, AddThis is closing in on another fun milestone: 2 million Twitter followers! We wanted to say thanks to all our supporters today, particularly our Tweeps. We have loved connecting with you in 140 characters or less!

To celebrate, AddThis Analytics’ Twitter Mentions feature is now in real-time! This means anytime a URL from your domain is publicly tweeted, you will be able to see it – RIGHT when it’s been sent. You can find the Twitter Mentions on the Summary tab of your analytics as well as on each content detail page.  See what people are saying on Twitter about your brand or specific content in real-time.

As always, we love hearing your feedback. What is your favorite part of the AddThis Analytics? What other pieces of data would you like to see that will help you understand the social interactions taking place on your site? We’re all ears!

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